Sell on Instagram · Singapore
Beta · coming soonTurn your Instagram into a shop that sells
Stop sending 'DM to order'. Give followers a link-in-bio storefront, drop a pay-link or order form straight into your DMs and comments, and take PayNow or card — with an AI assistant that answers and closes on WhatsApp & Telegram. Native Instagram DM auto-reply is rolling out.
Why Selza for Instagram
From comment to paid, without the manual back-and-forth
Selling on Instagram usually means manual DMs, screenshots of transfers and lost orders. Selza turns interest into a structured order and takes payment — share your bio-link shop and pay-links where your followers already are, and let the AI close the conversation on WhatsApp or Telegram.
- Selza fee on your own sales
- 0%*
- Selza fee on your own sales
- from sign-up to first listing
- ~1 min
- from sign-up to first listing
- the AI answers while you don't
- 24/7
- the AI answers while you don't
“I send one link in the chat and the order, payment and address come back done.”
* 0% Selza fee on sales through your own channels and storefront — you pay only standard Stripe processing.
A link-in-bio storefront
A clean, mobile-first shop for your bio link — pick a bio-link theme with big tap targets that fits Instagram perfectly.
Pay-links for DMs & comments
Turn a 'how much?' into a paid order: drop a pay-link or order form into a DM or comment reply, and the buyer checks out in a tap. Keyword auto-replies inside Instagram are rolling out.
An AI that closes the sale
Point buyers from your bio or DMs to a chat on WhatsApp or Telegram, where the assistant answers from your catalogue, recommends add-ons and sends a pay-link — in your customer's language. Native Instagram & Messenger DM handling is rolling out.
PayNow + card checkout
Buyers pay by PayNow (UEN + mobile) or card via Stripe, settled to your own account. No screenshots, no manual chasing.
AI-drafted listings from a photo
Snap a product photo and AI writes the name, description and a starting price — your feed becomes a catalogue in minutes.
One inbox for your chats
WhatsApp and Telegram in a single inbox today — Instagram and Messenger rolling out — with customer insights that show your VIPs and who's about to lapse.
How it works
Live in minutes, not weeks
- Step 1
Build your bio shop
Add products (AI drafts them) and pick the bio-link theme, then put the link in your Instagram bio.
- Step 2
Share pay-links
Reply to comments and DMs with a pay-link or order form so buyers can check out on the spot.
- Step 3
Let the AI close
Point buyers to WhatsApp or Telegram, where the assistant answers and sends the pay-link to close.
- Step 4
Get paid
Buyers check out by PayNow or card; orders and customers land in your dashboard.
FAQ
Common questions
Do I need an Instagram Business account?
Not to start. Today you run your Instagram shop by sharing your bio-link storefront and pay-links into your posts, DMs and comments — that works with any account. Native Instagram auto-replies and in-DM AI (which need an Instagram Business or Creator account linked to a Facebook Page) are rolling out.
How do followers pay?
By PayNow (UEN + mobile) or card via Stripe, on your storefront or a pay-link. The money settles to your own account.
Can the AI handle my chats?
Yes — on WhatsApp and Telegram today. The assistant answers questions grounded in your own catalogue and FAQ, recommends add-ons, and sends a pay-link to close, proposing anything involving money for your approval. Native Instagram & Messenger DM handling is rolling out.
Is it free to start?
Yes — the whole shop, including the AI assistant. There's no card at signup and nothing to upgrade.
Make your Instagram shoppable
Start free, share your bio-link shop and pay-links, and turn followers into orders.