Sell on Instagram · Singapore

Turn your Instagram into a shop that sells

Stop sending 'DM to order'. Give followers a link-in-bio storefront, auto-reply to comments and DMs, and let buyers pay by PayNow or card — with an AI assistant closing sales in the DM.

Why Selza for Instagram

From comment to paid, without leaving the app

Selling on Instagram usually means manual DMs, screenshots of transfers and lost orders. Selza connects your Instagram, turns interest into a structured order, and takes payment — so you spend less time replying and more time making.

A link-in-bio storefront

A clean, mobile-first shop for your bio link — pick a bio-link theme with big tap targets that fits Instagram perfectly.

Auto-reply to comments & DMs

Set your own keywords so a comment like 'price' or 'order' gets an instant reply that points buyers to checkout.

An AI that closes in the DM

Connect Instagram and Messenger and the assistant answers from your catalogue, recommends add-ons and sends a pay-link — in your customer's language.

PayNow + card checkout

Buyers pay by PayNow (UEN + mobile) or card via Stripe, settled to your own account. No screenshots, no manual chasing.

AI-drafted listings from a photo

Snap a product photo and AI writes the name, description and a starting price — your feed becomes a catalogue in minutes.

One inbox for every channel

Instagram, Messenger, WhatsApp and Telegram in a single inbox, with customer insights that show your VIPs and who's about to lapse.

How it works

Live in minutes, not weeks

  1. Step 1

    Connect Instagram

    Link your Instagram and Messenger to Selza in Settings.

  2. Step 2

    Build your bio shop

    Add products (AI drafts them) and pick the bio-link theme.

  3. Step 3

    Set auto-replies

    Choose keywords so comments and DMs get instant, helpful replies.

  4. Step 4

    Get paid

    Buyers check out by PayNow or card; orders and customers land in your dashboard.

FAQ

Common questions

Do I need an Instagram Business account?

To connect Instagram for auto-replies and AI DM handling, yes — an Instagram Business or Creator account linked to a Facebook Page. You can use the link-in-bio storefront and pay-links with any account right away.

How do followers pay?

By PayNow (UEN + mobile) or card via Stripe, on your storefront or a pay-link. The money settles to your own account.

Can the AI really handle DMs?

Yes — it answers questions grounded in your own catalogue and FAQ, recommends add-ons, and sends a pay-link to close. It proposes anything involving money for your approval.

Is it free to start?

Yes. Run a whole shop on the free plan; a 14-day Pro trial unlocks the AI assistant — no card needed.

Make your Instagram shoppable

Start free, connect Instagram, and turn followers into orders.