The only page where we name names

Coming from Shopify? Here’s the honest comparison.

Shopify, Wix, Squarespace, WooCommerce, Take.app, Cococart — side by side, sources cited, concessions included. Then decide.

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Free to run · no card needed · 0% on your own sales.

Link-in-bio toolanother subscriptionOrder spreadsheetupdated by handPayment appa cut of every saleBooking toolanother subscription

One shop.
Free to run.

Open 24/7

Side by side

Selza vs the alternatives.

Real differences only — where a competitor is genuinely better, the tick says so. Sourced June 2026.

Selza compared with Shopify, Wix, Squarespace, WooCommerce, Take.app and Cococart, feature by feature.
Feature	Selza	Shopify	Wix	Squarespace	WooCommerce	Take.app	Cococart
Sell & get paid inside chat apps	Yes.WhatsApp & Telegram live; IG + Messenger rolling outLive	No.Chat is a marketing channel only	No.Unifies chats, no pay-in-chat	No.Catalog sync only	Partial.Plugin links out to WhatsApp	Partial.Order in WhatsApp, pay on web	No.Web checkout only
An AI that answers & closes the sale	Yes.Replies in your voice, upsells, sends pay-linkLive	No.Sidekick is merchant-admin only	Partial.Suggests products, can't close	Partial.Merchant-side AI; chat via add-on	Partial.Third-party chatbot plugins only	Partial.AI chatbot (beta), no auto-close	No.No AI agent
No-code AI marketing media	Yes.Images & voiceovers from your photosLive	Partial.Magic edits images; no video	Yes.AI images, video & voiceover	Partial.AI text & copy; no media gen	Partial.Add-on; bring your own API key	Partial.AI images & descriptions	No.None
PayNow built in	Yes.PayNow + cards, incl. a 0%-fee bank pathLive	No.Not built in	Partial.Via a gateway add-on	No.Not available	Partial.Via a gateway plugin	Yes.Native PayNow QR	Yes.Automated PayNow (Stripe)
Platform fee on your own sales	Yes.0% — you keep every cent (just card processing)Live	Partial.Plan + 2% on outside gateways	Partial.Paid plan; 0% Wix fee	Partial.2% on Basic; 0% higher plans	Yes.0% platform fee (self-host)	Yes.0% commission; free tier	Yes.0% commission
Time to your first product	Yes.~1 minute — AI drafts the listing from a photoLive	Partial.Build a store first	Partial.Build a full site first	Partial.Design a site first	No.Hosting + WordPress setup	Yes.Minutes — WhatsApp-first	Yes.Minutes — no code
Customer insights & CRM	Yes.Repeat-buyer, RFM & geo insights — freeLive	Partial.Segments; no native RFM	Partial.Contacts & segments; no RFM	Partial.Profiles & tags; no RFM	Partial.Paid analytics extension	Partial.Tags & store credit	Partial.Paid add-on (US$19/mo)
On-demand local delivery	Yes.Self-arranged + tracking live; Lalamove courier rolling outRolling out	Partial.Via third-party apps	Partial.Zones native; courier via app	No.Self-arranged; no dispatch	Partial.Via plugins	Partial.Lalamove dispatch (integration)	Yes.Lalamove built in (Pro plan)
Themed online storefront	Yes.Ready-made themes + link/QR pay-linksLive	Yes.Full storefront builder	Yes.Full website builder	Yes.Design-led templates	Yes.WordPress themes	Yes.Catalog + custom domain	Yes.Custom-branded storefront

Sell & get paid inside chat apps
Selza
Yes.WhatsApp & Telegram live; IG + Messenger rolling outLive
Shopify
No.Chat is a marketing channel only
Wix
No.Unifies chats, no pay-in-chat
Squarespace
No.Catalog sync only
WooCommerce
Partial.Plugin links out to WhatsApp
Take.app
Partial.Order in WhatsApp, pay on web
Cococart
No.Web checkout only
An AI that answers & closes the sale
Selza
Yes.Replies in your voice, upsells, sends pay-linkLive
Shopify
No.Sidekick is merchant-admin only
Wix
Partial.Suggests products, can't close
Squarespace
Partial.Merchant-side AI; chat via add-on
WooCommerce
Partial.Third-party chatbot plugins only
Take.app
Partial.AI chatbot (beta), no auto-close
Cococart
No.No AI agent
No-code AI marketing media
Selza
Yes.Images & voiceovers from your photosLive
Shopify
Partial.Magic edits images; no video
Wix
Yes.AI images, video & voiceover
Squarespace
Partial.AI text & copy; no media gen
WooCommerce
Partial.Add-on; bring your own API key
Take.app
Partial.AI images & descriptions
Cococart
No.None
PayNow built in
Selza
Yes.PayNow + cards, incl. a 0%-fee bank pathLive
Shopify
No.Not built in
Wix
Partial.Via a gateway add-on
Squarespace
No.Not available
WooCommerce
Partial.Via a gateway plugin
Take.app
Yes.Native PayNow QR
Cococart
Yes.Automated PayNow (Stripe)
Platform fee on your own sales
Selza
Yes.0% — you keep every cent (just card processing)Live
Shopify
Partial.Plan + 2% on outside gateways
Wix
Partial.Paid plan; 0% Wix fee
Squarespace
Partial.2% on Basic; 0% higher plans
WooCommerce
Yes.0% platform fee (self-host)
Take.app
Yes.0% commission; free tier
Cococart
Yes.0% commission
Time to your first product
Selza
Yes.~1 minute — AI drafts the listing from a photoLive
Shopify
Partial.Build a store first
Wix
Partial.Build a full site first
Squarespace
Partial.Design a site first
WooCommerce
No.Hosting + WordPress setup
Take.app
Yes.Minutes — WhatsApp-first
Cococart
Yes.Minutes — no code
Customer insights & CRM
Selza
Yes.Repeat-buyer, RFM & geo insights — freeLive
Shopify
Partial.Segments; no native RFM
Wix
Partial.Contacts & segments; no RFM
Squarespace
Partial.Profiles & tags; no RFM
WooCommerce
Partial.Paid analytics extension
Take.app
Partial.Tags & store credit
Cococart
Partial.Paid add-on (US$19/mo)
On-demand local delivery
Selza
Yes.Self-arranged + tracking live; Lalamove courier rolling outRolling out
Shopify
Partial.Via third-party apps
Wix
Partial.Zones native; courier via app
Squarespace
No.Self-arranged; no dispatch
WooCommerce
Partial.Via plugins
Take.app
Partial.Lalamove dispatch (integration)
Cococart
Yes.Lalamove built in (Pro plan)
Themed online storefront
Selza
Yes.Ready-made themes + link/QR pay-linksLive
Shopify
Yes.Full storefront builder
Wix
Yes.Full website builder
Squarespace
Yes.Design-led templates
WooCommerce
Yes.WordPress themes
Take.app
Yes.Catalog + custom domain
Cococart
Yes.Custom-branded storefront

Built in Limited / add-on Not availableLive Live nowRolling out In staged release

Compared against each product’s built-in capabilities, checked against their own pricing and help docs (June 2026); third-party apps or plugins can close some gaps. Card payments work worldwide, with PayNow built in for Singapore. Items marked “rolling out” are in staged release. Product names and trademarks are the property of their respective owners.

Switch to Selza

Should you actually switch?

Honest per-platform answers — including when to stay put. Your products import in minutes, your data exports any time, and Selza costs nothing to run.

S$0 — no card, no plans

Free, and it actually takes card payments.

Unlimited orders and customers, card + PayNow checkout, and an AI teammate — free. Most rivals' free tiers can't take a card at all, so the moment you want paying customers you're on a paid plan.

Unlimited orders & customers
Card + PayNow built in (just standard Stripe processing)
AI teammate answering customers in chat

Card processing is Stripe's standard rate — that part is never free, on any platform.

0% — on every sale you make

No fee ladder. No revenue share.

Selza takes nothing from sales through your own storefront, chats and pay-links. Rivals meter this: a commerce fee on the entry tier, or a surcharge for not using their own gateway.

0% platform fee on your own sales
No surcharge for using your own payment gateway

The payment processor's fee still applies — it goes to Stripe, not to us.

Switching from Shopify?

No free plan, a 5% fee on the $5 Starter, and +2% on every sale unless you use Shopify Payments.

On Shopify today

No free plan (3-day trial). A real store starts at Basic $39/mo ($29 if you prepay a year), plus 2% on outside payment gateways.

On Selza

S$0 · no card — and 0% on your own sales.

Keep the +2% gateway tax and 5% Starter cut — 0% on your own sales
One flat price, not a climb through Grow ($105) to Advanced ($399) to Plus ($2,300+)

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Switching from Wix?

Wix's free and Light plans can't sell online at all — you need Core just to open a store.

On Wix today

Free & Light ($17–24/mo) can't take payments. Selling starts at Core $29/mo billed yearly ($36 month-to-month).

On Selza

S$0 · no card — and 0% on your own sales.

Wix's free & Light can't take payments — Selza's free sells from day one
No Core → Business → Business Elite ($172) tier climb

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Switching from Squarespace?

No free plan, and the entry Basic plan still skims a 2% commerce fee on every sale.

On Squarespace today

No free plan (14-day trial). Basic $16/mo billed yearly ($25 month-to-month) — with a 2% commerce fee on top of card processing.

On Selza

S$0 · no card — and 0% on your own sales.

Keep the 2% commerce fee Squarespace skims on Basic — 0% on Selza
Sell in WhatsApp & Telegram (Instagram rolling out), not just on a website

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Switching from WooCommerce?

“Free” only on paper — you buy hosting, wire up plugins, and pay for every extension.

On WooCommerce today

Free plugin, but you supply hosting (~$25+/mo), set it all up, and buy extensions ($239/yr for Subscriptions…). Or WordPress.com Business $25/mo billed yearly ($40 monthly).

On Selza

S$0 · no card — and 0% on your own sales.

No hosting, plugins or WordPress setup — live in about a minute
No per-feature extensions to buy — it's all in the flat plan

Start free See pricing

Switching from Take.app?

The free plan can't take card and caps you at 50 orders a month; card payments need the $50 Business plan.

On Take.app today

Free Basic sells but caps at 50 orders/mo with no card (manual/QR only). Card + automation needs Business $37.50/mo billed yearly ($50 monthly).

On Selza

S$0 · no card — and 0% on your own sales.

Take.app's chatbot is beta and can't take payment — Selza's AI closes the sale in chat
Bring your Take.app catalogue over in one import — no re-typing products

Start free See pricing

Switching from Cococart?

There's no free plan to sell online — the free tier is an in-person POS only.

On Cococart today

No free online store (the free tier is an in-person POS). Selling online starts at $19/mo, and CRM, loyalty and bookings are paid add-on modules.

On Selza

S$0 · no card — and 0% on your own sales.

Cococart's free is in-person POS only — Selza's free sells online
No per-module add-ons for CRM, loyalty or bookings — it's all included

Start free See pricing

Each rival’s cheapest tier that can sell online, from their own pricing pages (verified June 2026); third-party apps or plugins and annual prepay can change the figures. Prices in USD; card processing is the gateway’s, not Selza’s.

Import, don’t rebuild

Bring your store over in an afternoon.

Paste your Shopify, Wix, Linktree or Instagram link — products, photos and prices come across. Tidy up, connect PayNow, done. Keep selling where you are while you try it; leave any time, no exit fee.

Import your store free

yourshop.myshopify.com

Importing…

Matcha set

Kaya toast

Cold brew

Tote bag

Gift box

6 products imported — ready to publish

Watch it sell

Your first evening on Selza looks like this.

A real order, message by message — enquiry, upsell, pay-link, paid. It plays on its own; tap a step to jump.

1
Enquiry
A customer messages — at any hour
The AI answers instantly from your FAQ and catalogue, in your voice, on whatever app they already use.
2
Upsell
It recommends the right add-on
Reserves the order, then suggests the ceramic cups — a bigger basket with zero pressure.
3
Pay link
It closes the sale in the chat
A secure PayNow or card link, right in the thread. No checkout to build, no redirect to a new page.
4
Paid
Paid, confirmed, tracked
The order drops into your dashboard and the buyer is kept in the loop — automatically.
5
After-care
It brings them back
A thank-you and a loyalty code the next day. Repeat business, running while you sleep.
6
In control
You approve the big moves
Reschedules, refunds and discounts are only ever proposals — until you say yes.

Mei’s Kitchen

AI concierge · online

Hi! Is the matcha set available for Saturday pickup? 🍵

Yes — 2 sets left for Saturday. Want me to reserve one?

Yes please!

Reserved ✓ Customers who love the matcha set usually add the ceramic cups — want a pair for S$12?

Go on then 😄

Lovely! Here's your secure link — PayNow or card:

Secure checkout

Matcha set + ceramic cups

S$40.00Pay now

PayNow · Visa · Mastercard

Payment received 🎉 Pickup is Saturday, 11am — I'll remind you the night before.

The next day

Hope you loved the matcha! 💚 Here's 10% off your next order:

THANKYOU10

10% off your next order

Amazing, thank you! Can I move next week's pickup?

Of course — I've proposed Sunday 2pm for the shop to confirm ✅

“I used to lose half my DMs. Now everything lands in one inbox and the pay-link does the chasing for me.”
Illustrative exampleMaker & online shop

Switch in an afternoon.

Start free See full pricing

Coming from Shopify? Here’s the honest comparison.

Selza vs the alternatives.

Should you actually switch?

Bring your store over in an afternoon.

Your first evening on Selza looks like this.

A customer messages — at any hour

It recommends the right add-on

It closes the sale in the chat

Paid, confirmed, tracked

It brings them back

You approve the big moves

Switch in an afternoon.