Selza vs Shopify

Built to sell in chat. Not to build a website.

Shopify gives you a storefront to assemble and apps to bolt on. Selza gives you an AI teammate that answers, upsells and closes the sale — paid by PayNow, right in the chat. Live in minutes, with 0% fees on your own sales.

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14-day Pro trial · no card needed · stays free after.

See it work

Watch Selza sell a real order

One AI runs the whole journey — enquiry, upsell, pay-link, confirmation and after-care. It plays on its own; tap a step to jump.

  1. 1

    Enquiry

    A customer messages — at any hour

    The AI answers instantly from your FAQ and catalogue, in your voice, on whatever app they already use.

  2. 2

    Upsell

    It recommends the right add-on

    Reserves the order, then suggests the ceramic cups — a bigger basket with zero pressure.

  3. 3

    Pay link

    It closes the sale in the chat

    A secure PayNow or card link, right in the thread. No checkout to build, no redirect to a new page.

  4. 4

    Paid

    Paid, confirmed, tracked

    The order drops into your dashboard and the buyer is kept in the loop — automatically.

  5. 5

    After-care

    It brings them back

    A thank-you and a loyalty code the next day. Repeat business, running while you sleep.

  6. 6

    In control

    You approve the big moves

    Reschedules, refunds and discounts are only ever proposals — until you say yes.

Mei’s Kitchen
AI concierge · online
Hi! Is the matcha set available for Saturday pickup? 🍵
Yes — 2 sets left for Saturday. Want me to reserve one?
Yes please!
Reserved ✓ Customers who love the matcha set usually add the ceramic cups — want a pair for S$12?
Go on then 😄
Lovely! Here's your secure link — PayNow or card:
Secure checkout
Matcha set + ceramic cups
S$40.00Pay now
PayNow · Visa · Mastercard
Payment received 🎉 Pickup is Saturday, 11am — I'll remind you the night before.
The next day
Hope you loved the matcha! 💚 Here's 10% off your next order:
THANKYOU10
10% off your next order
Amazing, thank you! Can I move next week's pickup?
Of course — I've proposed Sunday 2pm for the shop to confirm ✅

Two paths to a sale

The Shopify way vs the Selza way.

The same customer wants to pay. On Shopify they leave the chat for a storefront and a separate checkout. On Selza the AI replies, sends a PayNow link, and the sale closes without anyone leaving the conversation.

  • Fewer steps, fewer drop-offs
  • No checkout to build or apps to wire up
  • Paid where your customer already is
The Shopify way: the customer leaves the chat, goes to your storefront, hunts for the product, then pays on a separate checkout page — six steps. The Selza way: the AI replies and upsells, sends a PayNow link, and the customer pays without leaving the chat — paid in four taps.
The Shopify way6 steps
The Selza way4 steps

Side by side

Feature by feature

The honest version — what's live today, and what's rolling out.

  • Sell & get paid inside chat apps

    Selza

    WhatsApp, Telegram, Instagram, Messenger + web — one inboxLive

    Shopify

    Selling lives on your storefront, not the DM

  • An AI that answers and closes the sale

    Selza

    Replies in your voice, upsells, then sends a pay-link to closeLive

    Shopify

    Bring your own — usually paid apps

  • PayNow built in

    Selza

    PayNow + cards, incl. a true 0%-fee bank-to-bank pathLive

    Shopify

    No native PayNow

  • Fee on your own-channel sales

    Selza

    0% — you keep every cent (just card processing)Live

    Shopify

    Monthly plan + a per-transaction fee unless you use Shopify Payments

  • No-code AI marketing media

    Selza

    Images, video & voiceovers from your product photosLive

    Shopify

    Bring a designer or paid apps

  • Time to your first product

    Selza

    ~1 minute — AI drafts the listing from a photoLive

    Shopify

    Build and theme a storefront first

  • Customer insights & CRM

    Selza

    Repeat-buyer, RFM & geo insights — freeLive

    Shopify

    Paid apps or higher plans

  • Themed online storefront

    Selza

    Ready-made themes + link/QR pay-linksLive

    Shopify

    Full storefront builder

  • AI voice phone line

    Selza

    A 24/7 AI line that picks up and can take ordersRolling out

    Shopify

    —

  • On-demand local delivery

    Selza

    Lalamove built in (pandago rolling out)Live

    Shopify

    Via third-party apps
Live Available nowRolling out In staged release

Live in Singapore today (PayNow + cards); the rest of Southeast Asia is coming soon. Items marked “rolling out” are in staged release. Comparison reflects each product’s built-in capabilities.

The honest version

What selling on Selza looks like

We're new — so instead of borrowed logos, here's exactly what the product does, and the stack it runs on.

0%
Fee on your own-channel sales
~1 min
From sign-up to your first listing
4
Chat apps in a single inbox
24/7
AI answers — day or night
Works withWhatsAppTelegramInstagramMessengerPayNowStripeGrabLalamovePickupp
“A customer messaged at midnight asking if I had stock for the weekend. The AI replied instantly and sent a PayNow link — I woke up to a paid order.”
Midnight order, closed by AIHome baker · Singapore

Illustrative example

“I used to lose half my DMs. Now everything lands in one inbox and the pay-link does the chasing for me.”
One inbox, nothing slipsMaker & online shop

Illustrative example

Your story next?

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