Selza is a seller operating system for small businesses. This policy explains what data we handle when you run your shop on Selza, how we use it, and the control you have over it. We keep it short and in plain language on purpose.
Who we are
Selza is operated by Atlas Agentic (UEN 53525496B), a business registered in Singapore. For any privacy question or request, email hello@selza.app.
What we collect
- Your account: your name, email and the shop details you set up.
- Your shop's data: the products, orders, messages and customer records you create or that flow through your connected channels.
- Payments: card and PayNow payments are processed by Stripe. Selza never sees or stores full card numbers.
- Usage: basic analytics about how the product is used, so we can keep it fast and fix problems.
How we use it
- To run your shop — storefronts, order forms, pay-links, checkout and order tracking.
- To power your AI teammate, which drafts replies and proposals grounded in your own FAQ, catalogue and order history.
- To provide support and to improve the product.
Who else processes it
We do not sell your data or your customers' data. We rely on a small set of trusted providers to deliver the service — for payment processing (Stripe), cloud hosting, sign-in, and the AI that powers your teammate. They only process data to provide their part of the service, under their own security and privacy commitments.
Connected chat channels (WhatsApp, Instagram, Facebook)
If you connect a WhatsApp Business, Instagram or Facebook account, we handle the messages that flow through it — their contents, and the sender's display name and phone number or handle — together with the account identifiers and access tokens needed to send and receive on your behalf. We use this only to run your shop's conversations and your AI teammate. We never sell it, and never use it to build advertising or cross-app profiles. Data received from Meta is handled in line with the Meta Platform Terms, and you can remove it at any time (see the deletion steps below).
Connected Google Calendar
If you connect a Google Calendar, Selza reads when you are busy and writes the calls your assistant books for you. We request only the access needed for that: reading your calendar to work out which times you are free, and creating events on it. We store the connection token, encrypted, and you can disconnect at any time from Scheduling — which deletes it.
A calendar entry we create carries the client's first name, the channel they contacted you on and a link back to the conversation in Selza. It never carries their questions or anything about their policy.
Selza's use of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements. In plain terms: we use your Google data only to provide the scheduling features described here and in the product, we do not sell or transfer it, we do not use it for advertising, we do not use it to train AI models, and no human at Selza reads it except where you have asked us to help, where security or the law requires it, or in aggregated and anonymised form.
Your data is yours
- Export your products, orders and customers at any time.
- Nothing about your data is held behind a payment — there is nothing to lapse and nothing to lock.
- Disconnect any WhatsApp, Instagram or Facebook channel from Settings → Support — this revokes our access and deletes the stored connection and its tokens.
- Disconnect Google Calendar from Scheduling — this deletes the stored token immediately, and you can also revoke Selza from your Google Account at any time.
- Erase a single customer's personal data, including their messages, from that customer's page — or delete your whole account by emailing hello@selza.app.
- Full step-by-step deletion instructions, including data received from Meta, live at selza.app/data-deletion.
Security
Payments run on Stripe's PCI-compliant infrastructure, and money settles to your own connected account. Data is encrypted in transit. If you ever spot something that looks wrong, email us and we will act on it quickly.
Questions
Email hello@selza.app and a real person will get back to you.