Our demo shop

The shop is made up. The software isn't.

Clay & Thread is a demo shop we built — an invented ceramics and fibre studio, running on exactly what you'd get. Everything below is a recording of it working. Open it yourself, ask it something awkward, put a piece in the cart: nothing charges anyone and no order is real.

Open the demo shopTalk to the assistant

01 · The shopfront

A shop that looks like you made it on purpose

Pick a template, add your photos, and you have a shop that works on a phone — the only screen most of your customers will ever use.

The Clay & Thread shopfront: a six-piece grid of handmade ceramics and textiles with prices, a sale badge and a low-stock count
Products, sale badges, low-stock counts and every way to reach you — on one page.
The product grid on a phone, light theme
The same product grid on a phone, dark theme
Phone-first, not shrunk down — and the same page in light or dark, whichever your customer's phone is set to.

Your brand, not ours

Fonts, colours and layout follow your shop, in light and dark. Sale pricing, stock limits and a real cart come as standard.

It knows your stock

Answers come from your real products, prices and lead times — not a generic script. It adds to the cart and sends a working checkout link.

It knows when to stop

Anything it shouldn't answer on its own goes to you instead of being guessed at.

02 · The assistant

It answers, recommends, and takes the order

We asked the demo shop for a housewarming gift under $80. Nothing about the reply is scripted — the assistant reads the catalogue, suggests pieces that exist, adds one to the cart and hands over a working checkout link. On your shop it would be your catalogue.

Text. A recording from Clay & Thread. We played the customer; the answers are the assistant's own.
Voice. The same demo shop, out loud — captioned live as it happens. The caller is synthesised; the voice answering is the assistant's. Tap Hear it for sound.

What the call sounded like

  1. Clay & ThreadHi there! How can I help you today?
  2. CallerI'm looking for a housewarming gift under $80.
  3. Clay & ThreadOh, nice! Hmm, maybe our Ribbed Ceramic Vase? It's 68 SGD, and the celadon glaze is quite nice for a new place. Or there's the Speckled Stoneware Mug for 38 SGD.
  4. CallerThat sounds perfect. Can I order it?
  5. Clay & ThreadOh, can ah. No problem! I can send you a payment link for the Ribbed Ceramic Vase right now.

03 · Getting paid

Three ways to get paid. Two of them cost nothing.

PayNow and bank transfer go straight from your customer's bank to yours — no processor in the middle, and no cut for us. Cards are there for the buyers who want one, at the card processor's own rate. Selza takes 0% of your own sales either way.

PayNow

PayNow

Free

Singapore

Your own UEN or mobile number. They scan, and the money arrives in your bank. No processor sits in the middle, so nobody takes a cent.

Bank transfer

Free

Anywhere

Your account details, their transfer. The same deal as PayNow, wherever in the world you're based.

VISAAMEX

Card

Processor's rate

Visa · Mastercard · Amex

For buyers who'd rather tap a card. You pay the card processor's standard rate — we don't add anything on top of it.

Free has one catch, and it's a fair one.

Banks don't announce incoming transfers, so nothing can mark the order paid by itself. Your customer attaches their transfer screenshot, an AI check reads it against the order — amount, recipient, reference — and you tap Mark paid. Cards confirm themselves. That's the whole difference between free and instant.

04 · After they pay

Nobody has to ask “where's my order?”

Every order gets its own tracking page — no login, no account, just a private link that updates as you work. An email goes out at each step with the link back to it.

The buyer's order status page: order received, payment received and in production are ticked off, with ready and completed still to come
The page. A real order, opened with no account. It carries the shop's name, not ours.
The email a buyer receives when work starts: 'We've started on your order', a View order button, and a note that the status link needs no login
The email. Sent the moment you move the order on — branded as your shop, with the tracking link under it.

A page, not an account

The link works on any phone, with nothing to download and nothing to sign into. It's in nine languages, and it's the same link for the whole life of the order.

An email at every step

Payment received, started, ready, completed — plus cancellations and refunds. Each one carries the link back, so nobody has to hunt for it.

The courier, live

Send it by courier and the page follows the driver: finding a driver, heading to the shop, on the way, delivered. It refreshes itself while that's happening.

05 · What you get back

And it tells you what actually happened

Not page views. The questions you'd actually ask: what sold, where buyers came from, who came back — and the one thing worth fixing next.

Grow · Overview

Sample data

Last 30 days · net revenue

S$4,568 ▲ 18%

Orders

62

Avg order

S$74

Repeat rate

34%

Conversion

3.8%

Revenue & orders

Daily net revenue, last 30 days.

Where the money came from

Which way of selling earns the most.

  • ShopfrontS$1,880
  • AI assistantS$1,240
  • WhatsAppS$980
  • InstagramS$468

Your strongest products

Top earners this period.

ProductRevenueUnits
Macramé Wall HangingS$95010
Ribbed Ceramic Vase (medium)S$88413
Woven Table RunnerS$6489
Speckled Stoneware MugS$57015
Mini Planter, set of 3S$46211

The figures above are sample data for illustration, shown in the real Grow dashboard layout. Your own numbers replace them from your first order.

Try to break it. Then build yours.

Browse the demo, ask the assistant something awkward, put a piece in the cart. Nothing you do charges anyone. Then point it at your own products.

Start freeOpen the demo shop