The whole argument, drawn · Singapore
Three weeks to get the case. Five years on your own after it.
They have your number for the whole of it — a renewal, a child, a claim with a deadline running inside it — and not one tool you run is still watching. Everything that happens to your client from the next month onwards is yours to catch, with nothing still running.
Free to keep · 14 days of Pro, no card
Built for MAS-licensed insurance representatives
What you pay for · about three weeks
Your principal’s own system. Untouched.
None of the four runs past this line
Their cover starts
Every month after that
None of it is still running here.
A new job
The cover no longer fits
Coverage map
A gap shows as a gap, not a blank
A child arrives
The household changed
Households
One family, one view, not five contacts
A new home
A mortgage nobody insured
Today's list
The name arrives with the reason it is there
Admitted to hospital
A claim, with a clock
Claim case
The 90-day clock starts, and it is watched
A friend asks about you
A referral you may miss
Openings
An introduction — never a number to dial
What catches it — and nothing above still can
The part nobody budgets for
You are not disorganised. Your client list is bigger than your week.
The adviser time-use figures are from Kitces Research and describe advisers in the United States, not Singapore representatives — we quote them for the shape of the working week, and make no claim about how many hours this saves anyone. Industry figures are the Life Insurance Association, Singapore’s published full-year 2025 results. Claim windows vary by insurer, plan and panel status, and the policy wording governs.
Why the gap has never been filled
Seven free tools. None of them has read the others.
Your stack is not expensive — nearly all of it is free. It is scattered. Nothing you run can answer a question that needs two of them at once, because no two of them have ever met.
What you run today — seven places
Every one of these is about the same client, in the same fortnight.
Not one of them has read another
The same seven pieces, under her name
Nothing new was typed. It was already yours, in seven places.
So the morning list can say what none of the seven could: renews 3 Sep · no critical illness on record · household of four, one of them new.
Decentralised is the real cost, not the price
A booking link does not know your clients. A spreadsheet does not know the thread. A transcription tool does not know the policy. You are the wire between all seven, and you are the only one who can be.
A contact list does not tell you who to call
Every name arrives with the reason it is there: a policy lapsing, a child turning 21, something they mentioned in a thread six weeks ago. Never a score, and never a dollar figure against somebody’s name.
Nothing moves
The number your clients already message stays yours and stays on your own phone. A thread is matched to the person on your register as it arrives, and what you type yourself lands on their page too — once your number is cleared.
Referral is the only lawful lead source here
So the openings board hands you an introduction through somebody who already knows them — never a phone number to dial.
The objection, answered before it is asked
It answers from your facts, or from an official source. There is no third door.
You decide what it is allowed to say. It quotes a document you uploaded and approved, or it quotes the body that published the figure and links their own page. Anything that would need a third source is not answered at all — it comes to you.
Silence is recoverable. A sentence in your name is not.
You curate the facts it may use
Nothing is in there until you put it there. You upload the product summaries, you approve them, and that is the whole of what it can quote about a plan.
Where a cost figure comes from
The Ministry of Health, the Department of Statistics, the Ministry of Manpower and the CPF Board publish those figures. We quote them and link their own page, in their own rounding. We are not affiliated with, or endorsed by, any of them.
And your name is the only one on it
Your own address, your MAS/FA representative number linked to the public register, your agency. Nothing a client of yours ever sees says Selza.
What it costs
Free after the trial, not free until it.
Every representative starts on the free plan and stays on it — your page, your booking diary, your clients and your threads do not expire. 14 days of Pro run from the day you sign up, with no card; when they end nothing is taken away and you drop back to free, still working. Upgrade to Pro at S$19.99 a month when you are ready to grow.